Cities are now raging with coffee shops or cafes wherever part you may be. Whether you pass the right lane or left, you will surely meet a coffee shop somewhere down the road. These cafes stand in the middle of the vicinity in order to cater to those busy persons who lack time to make coffee for themselves especially when they are off from work, or for people young or old, just hanging out or passing the time, students or yuppies with their laptops, oldies with their newspapers, or those who are in need of a pucker up to help them stay awake the rest of the night. Competition exists among cafe owners, even though they are all making the same or different kinds of coffee.
Imagine those nurses already tired and droopy but still need to stay awake in order to take care of their patients. During breaks when they are out to search for something that will relieve them, they will perhaps visit the cafe that they can immediately see from a distance (their eyes are about to close). This is just a perfect example as to why cafes need to hang a neon sign on their window or door. Neon signs are there to help your coffee shop get noticed compared to the rest of the other cafes, especially during late nights and almost all other lights are turned off.
Using neon signs as way of promoting businesses is indeed now getting popular, because they have already proven their effectiveness in terms of inviting and convincing customers. Most coffee shops who own a neon sign prefer to have a cup as a design on the sign, in order to make people know the service they offer even from afar.
